Work & Projects

Over the years, I’ve had the privilege of working on a wide range of creative and strategic marketing projects. From designing social media graphics and creating marketing brochures to developing promo videos and rebranding logos, I take pride in helping businesses tell their story in a compelling and authentic way.

Social Media Graphics

This project is a collection of social media graphics I designed across multiple campaigns, showcasing a range of creative concepts aimed at increasing brand engagement, promoting services, and driving user interaction.

The graphics span various themes, from product promotions to brand awareness, each tailored to specific audiences and platforms such as LinkedIn, Facebook, and Instagram. With a focus on clean visuals, cohesive branding, and engaging content, these designs contributed to an increase in social media engagement, follower growth, and overall brand visibility.

Marketing Campaigns & Reports

During my time managing Google Ads campaigns, I optimized various projects to significantly increase lead generation and brand visibility. For example, my work on the Telephone Interpreting Campaign achieved over 4.86K clicks with a strong 8.30% click-through rate (CTR) and high optimization scores, including a 99.1% optimization score. Through precise tracking, I helped generate 68 lead form submissions and 13 phone call leads between August and October 2023. My week-by-week tracking ensured that each campaign performed efficiently, yielding 17,539 clicks, 235,057 impressions, and a 7.74% average CTR at a total cost of $18,535.83.

Additionally, campaigns such as FaceTok and Video Remote Interpreting (VRI) saw optimization scores of 96% and higher, showing the effectiveness of continuous improvements. By focusing on data-driven strategies and ongoing optimizations, I was able to maximize conversions and significantly enhance traffic, while keeping costs controlled across all campaigns.

Promo Videos

All Videos

This collection highlights some of the promo videos I created for FaceTok and IVR (Interactive Voice Response) systems for hospitals. These videos were designed to enhance brand awareness and streamline communication for clients on a national scale.

For FaceTok, the goal was to demonstrate the ease and accessibility of real-time interpretation services, helping users understand the benefits of the app. I focused on conveying a clear, user-friendly experience, with a mix of engaging visuals and concise messaging.

The IVR videos were produced for hospitals across the country, providing a seamless and professional introduction to their language services. These videos helped hospitals improve patient communication by efficiently explaining how to access interpreting services.

Logo Revamp for Universal Language Service, Inc.

This project showcases the rebranding of the Universal Language Service logo. The goal was to modernize the company's brand identity while maintaining a connection to its established roots. The previous logo (left) served the company for years but no longer aligned with its forward-thinking direction and expanding services.

For the new logo (right), I focused on creating a sleek, modern design that incorporates the company’s core mission of providing language solutions. The circular shape symbolizes unity and connectivity, while the refined "U" and the speech bubble element reinforce the company’s commitment to effective communication.